Strategic SEO decisions to make before website design & building

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit.

Posted by: Jessica K. 27 February, 2017 12 comments

Strategic SEO Decisions to Make Before Website Design and Build

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine.

Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO.

In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to info.

This is the basis for the Google PageRank algorithm.

To give you correct insights into your writings, we need to fully understand a language. This process takes time, and we’re slowly, but surely adding new languages.

After Dutch in Yoast SEO 4.2 premium, it is time to work on support for prominent words and link suggestions in Spanish. Looking past that, we’d like to add support for French.

If you’d like to read up on how we developed the internal linking suggestions tool and the big part language plays, we’d like to recommend this post by our linguist Irene. You can read more about the philosophy behind it in this post by our CTO Omar.

What else is new. Are you ready for our packages?

Besides adding a new language, we’ve fixed a couple of bugs and made some enhancements. We’ve moved the translations from translate.yoast.com to translate.wordpress.org.

To tighten things up, we’ve made sure the settings page and left sidebar are more responsive, so they should accurately scale. In addition to that, we’ve cleaned up the meta box a little and enhanced the styling of the featured image warning screen.

  • In our quest to speak more of the world’s languages

  • We’ve now added our mother tongue

  • SEO 4.2 premium supports Dutch in its entirety

  • Our Dutch users can now use all of our innovative features

So it’s a bit of a quid pro quo, where you have to think about what is the best thing to do. It’s a tough decision. I really would suggest getting an experienced technical SEO to look at your site if it really is a problem, because it’s not a simple cut-and-paste solution that works the same for every site.

This means that for each market interaction, you need to remember that the user's experience is the top priority. Provide as much delight and value to your user as possible. Every blog post. Every email. Every market interaction.

About Jessica K.

I'm the Growth Marketing Manager at Seo Factory, a comprehensive B2B digital marketing agency in Southern California. We specialize in ROI-Driven search campaigns that integrate paid and organic strategies.

Comment
  • Jeraldine G. Straub 27 February, 2017

    I’ve worked on a couple of sites with faceted navigation that had over variations in URLs, even though they only had like 10,000 products.

  • Thomas D. Sargent 26 February, 2017

    So it’s a bit of a quid pro quo, where you have to think about what is the best thing to do. It’s a tough decision

  • Jeffrey K. Tyler 26 February, 2017

    I really would suggest getting an experienced technical SEO to look at your site if it really is a problem, because it’s not a simple cut-and-paste solution that works the same for every site.

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